Chapter One Asia is Registered With:

PERKS FOR EIS CONTRIBUTORS:

TRAINING FEE & ALLOWANCE

Successful applicants may receive up to 6 months of training

A financial incentive is paid monthly at a rate of RM10 - RM20 per training day based on the applicant’s Monthly Assumed Wages

JOB SEARCH ALLOWANCE (JSA)

Successful applications will have to prove that they are actively seeking jobs to be paid a monthly allowance (3 months and a maximum of 6 months) at the rates based on the Assumed Monthly Wages

EARLY RE-EMPLOYMENT ALLOWANCE (ERA)

A financial incentive paid to JSA recipients who manage to return to work when they are still receiving their allowance

RE-EMPLOYMENT PLACEMENT PROGRAM

Insured Persons who are registered with the Re-Employment Placement Program will receive one-on-one support from a SOCSO Employment Services Officer.

CAREER COUNSELLING

A counseling service by SOCSO Employment Services Officers that aims to identify problems, such as a skills gap, that Insured Persons may face when deciding on a future career.

Course Overview

As a profession, brand and image consulting is one of the fastest growing industry that offers unlimited opportunities. In keeping up with future business challenges, PERKESO ensures that Malaysians are equipped with the relevant skills and competency to enable them to be employed or to be able to start a business upon completion of the training.

360 Digital Marketing Certification

“The importance of digital marketing – already crucial for small firms that have seen traditional marketing bring ever weaker returns on investment – will be even greater during and after the Covid 19 crisis”

This course provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including building a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Adword campaigns and integrating digital marketing with traditional marketing.

Course Objective

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling participants to leave with solid hands‐on knowledge that they can implement immediately to their companies.

Learning Outcomes

Upon completing this workshop, participants should be able to:

  • Understand and apply the 9 Key Channels Essential for 360 Digital Marketing, e.g. SEO & SEM, CRO, CX & UX
  • Create an Online Presence (FB, Insta, Website)
  • Utilize 3 Copywriting Techniques for Social Media
  • Apply Outreach and Customer Relations Management using automated emails and mobile channels.
  • Conduct Online Public Relations Management for Exposure & Engagement
  • Improve Customer Experience & User Experience Optimization using 3 Tested Methods.
  • Digitally Market their brand / business successfully

Target Group

Retrenched Individuals

Any individuals who are being retrenched. From the retrenched date until the date of application has to be not more than 60 days.

Course Content

360 Digital Marketing Certification Brochure

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