Malaysia’s Largest & No. 1 BrandImage Consultancy Firm
Trained more than 100,000 Corporate Executives

Welcome to Chapter One Asia

Chapter One Asia is Malaysia’s No. 1 and Asia’s largest and fastest growing BrandImage™ Consultancy, specializing in helping clients develop strong first impressions and brand identity, through wardrobe and image development, communication and etiquette as well as protocol skills.


Chapter One Asia is registered with Ministry of Finance (MOF), the Human Resource Development Berhad (HRDB) and Ministry of Human Resource (MOHR) as a training provider.


Our trainers are registered with Institute of Bank-Bank Malaysia (IBBM) and have obtained Train-The-Trainers Certificate by PSMB. Internationally recognized, Chapter One is a member of MABIC (Malaysian Association of Brand & Image Consultants), AICI (The Association of Image Consultants International), TFIC (The Federation of Image Consultants) and MACC (the Association of Colourflair Consultants).

In 2012, Chapter One Asia, in partnership with OUM (Open University Malaysia) has established The World’s First Brandlmage International Institute (Bll), training individuals to be highly qualified Brandlmage Consultants.


Bll offers 2 main certification:


– Diploma Level: Certified Brandlmage Professional — CBIP
– Certification Level: Certified Brandlmage Consultant — CBIC

• In year 2009, Wendy Lee, director of Chapter One Asia was awarded The Asian Image Consultant of the Year.
• In year 2010. Chapter one Asia was awarded the winner of Malaysia’s  Top 100 Fast Moving SME Companies.
• To date, we have trained over 60,000 corporate executives in Malaysia, Singapore, Indonesia. Thailand, China and Dubai.

You only get one opportunity to make a first impression.

Successful young business executives meeting at the office

Make them count.

Chapter One Asia, Malaysia’s leading training provider of skills and image consulting services, specializing in training you to become successful BrandImage Consultants, Fashion Consultants, Style Consultants, Fashion Stylists, Personal Stylists and Personal Shoppers in helping clients develop a strong first impression and brand identity, through wardrobe and image development, communication, etiquette and protocol skills and a member of Malaysian Association of Brand & Image Consultant in Malaysia. To date, we have trained over 100,000 corporate executive.


Researchers from NYU found that our brains make eleven rapid-fire major decisions about another person within the first three to seven seconds of meeting him or her. And those first impressions are tough to change because, once formed, we typically do not search for evidence to change that initial conclusion.What we look for is validation of our initial opinion, not contrary evidence.

Our Services

Building Brand Ambassadors Programme
Your brand begins with your people. Give them the knowledge they need to represent your organization the way you want it to be represented. Investing in Brand Training will pay off for your company in a number of ways: It will amplify the power and clarity of your message, enhance your brand perception and generate more loyal customers. This will boost your business and bring your brand to greater heights!
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Corporate BrandImage Training
The most successful and respected companies in the world take it one step further. They invest in the image of their most important asset, their employees. Let Chapter One Asia help your employees project their professional brand and corporate image.
Personal Consultation
Research shows that people do business with people they ‘like’ and people they ‘trust’. We use visual cues to assign trust and authority to an individual. We then seek to find congruence in what we see and what we hear. Do you have a Personal Brand Called YOU?
Certification Programme
BrandImage Institute is Malaysia’s leading training provider of skills and image consulting course, specializing in brand and image training service through wardrobe and image development, communication, etiquette and protocol skills through our recognized certification programs.

Training in Action

PBOOK up your value

Up Your Value!

UP YOUR VALUE! is a book that transcends all shapes, sizes, and style senses! It doesn’t matter if you are pear shaped, or if you are plus sized, or if you think you have no dress sense at all, you will find practical tips and techniques, which you can put to use and see results immediately!

Group of Companies

Our Partners


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