About Us – Chapter One Asia About Us |

Chapter One Asia (M) Sdn. Bhd., is Malaysia’s number 1 and largest image consultancy and a member of Malaysia Association of Brand and Image Consultants. We are a full-service consulting firm, specializing in helping clients develop a strong first impression and brand identity, through wardrobe and image development, communication, etiquette and protocol skills.

To date, we have trained over 150,000 individuals in corporations, large and small. With over hundreds of experiences in our range, we are passionate about living our mission in inspiring individuals to attain higher level of self achievement through cutting edge image & skills training.


Chapter One Asia is registered with Ministry of Finance (MOF), Human Resource Development Berhad (HRDB) and Ministry of Human Resource (MOHR) as a training provider. Our facilitators are also registered with Asian Institute of Chartered Bankers (formerly known as Institute of Bank-Bank Malaysia). Internationally recognized and certified Chapter One is a member of Malaysian Association of Brand & Image Consultants (MABIC), The Association of Image Consultants International (AICI), The Federation of Image Consultants (TFIC), and the Association of Colourflair Consultants (MACC).

In 2012, Chapter One Asia has established The World’s First BrandImage International Institute, a joint collaboration with Open University Malaysia, and is now offering Certificates and Diplomas in Image Consultancy internationally.

Our Vision :

To be the 1st and world class in
BrandImage Consulting

Our Mission :

To help bridge an individual‘s substance with style,
and style with substance

Our Team

Alan Hoo

Zul Fauzi

Wendy Lee

Ilyanie Zakri

Jason Yew

Tracy Chong

M. Hafizuddin Anif

Wendy Lee, the founder of Chapter One Asia, an award winning BrandImage™ Consultancy Firm, has been voted as one of Asia’s most inspiring speakers! She is also the Director of the World’s First BrandImage™ International Institute, a joint collaboration with (OUM) Open University Malaysia.


To date, Wendy has trained and coached more than 150,000 corporate executives, helping them define and refine their brand and image through their appearance, behavior and communication. Her list of corporate clients include Unilever, Sunway Group, CIMB, Bank Negara, Petronas, Citibank, DRB HICOM, Genting World Resorts, Scope International, UMW, DHL, Shang-ri-La Hotel, Mandarin Oriental Hotel, and the list continues to grow.


  • President of MABIC (The Malaysia Association of Brand and Image Consultants).The Asian Image Consultant of the Year by The Australian Image Company.
  • Professional Membership of The Federation of Image Consultants (TFIC)
  • Professional Membership of The Association of Colourflair Consultants (MACC),
  • Columnist with The Star – Mystarjob.com, Miss Behave column, Clovetwo,and Malaysia SME’s Pillars.
  • Author of best selling <Up Your Value!>
  • Appointed as Media Prima Berhad (TV3, NTV7, 8TV, TV9)’s image consultant.
  • Panel judges for The Miss Astro Chinese International Pageant.
  • Featured in Astro, 8TV, RTM, TV3, NTV7, RedFM, Capital FM, BFM, The New Straits Times, The Star, Sin Chew Jit Poh, Her World, Feminine, In Trend, Cittabella, Cleo, etc.

Michelle Tan


We act the way we dress. Neglected and untidy image reflect a neglected and untidy mind” is the mantra of Michelle Tan of Chapter One Asia.


Certified BrandImage Professional

Vice President, Education/Certification of MABIC (The Malaysia Association of Brand and Image Consultants)

Professional Member of the IAPO (International Association of Professional Image Consultants)

Bsc. (Hons) from Universiti Utara Malaysia

Tiffany Fong


The right attire conveys the right message” is the mantra of Tiffany Fong, Certified BrandImage Professional.


Certified BrandImage Professional

Vice President of MABIC (The Malaysia Association of Brand and Image Consultants)

Degree in Business Administrative from University Tunku Abdul Rahman

SKM Certification in Beauty and Make up

Certification in Beautician & Nutrition, Melilea International

Datin Fazmi


Certified BrandImage Professional

Colored Brain Trainer

Neuro Linguistic Programming (NLP) Therapist



Bkay Nair


Certified BrandImage Professional

Professional Model/ Actress/ Host

Miss India Tourism 2007/2008

Miss India Global 2008/2009, Finalist

Certified Accelerated Learning in Action Programme Trainer

Vice President of Events, MABIC

Law Graduate from the National University of Malaysia, LLB (Hons)

Hanim Abdul Rahman


Professional BrandImage Consultant

Certified Pembangunan Sumber Manusia Berhad (PSMB) Trainer

Penang Hospitality & Tourism Apprentice Association Advisory

Master Graduate in Psychology, Asia e University (AeU).

Zarina Zainal


 Zarina truly believes that “You Shape Your own Destiny”.


Senior Consultant

Vice President of MABIC (Malaysia Association of Brand & Image Consultants)

Resident Life Coach (Capital FM 89.9)

Professional BrandImage Consultant

Certified PSMB Trainer

Master’s Degree with Nottingham University (Malaysia Campus)

Dr. May Heong


“You only live once; balance your life and live it to the fullest with passion”.

Vice President of National Marketing in Taylor’s Education Group

Doctorate in Business Administration

Master’s in Business Administration

Professional BrandImage Consultant

Mrs. Malaysia Planet 2013, 1st Runner Up

Master’s Degree with Nottingham University (Malaysia Campus)

Alicia Ooi


Open University Malaysia: Certified BrandImage Consultant

Olympia College: Diploma in Business Studies major in Marketing

Certified Beautician

Certified Nutritionist

Pamela Phui


Professional BrandImage Consultant

Certified Public Accountant (CPA)

The Chartered Insurance Institute (CII)

Bachelor of Science, Applied Accounting

Association of Chartered Certified Accountants (FCCA)

Malaysian Institute of Accountants (MIA)

Datin Lyn


Certified BrandImage Professional

Make-up & Grooming Professional

Accredited Hijab Consultant

Member of MABIC (Malaysian Association of Brand & Image Consultants)

Member of MBMUAA (Malaysian Bumiputera Make-Up Artist Association)